Marketing the 912
Welcome to Marketing the 912 – the podcast built specifically for South Georgia's thriving business community in Savannah, Bryan County, and Effingham County.
Each episode brings you candid conversations with local business owners, managers, and entrepreneurs who share their real-world experiences navigating the exciting opportunities and inevitable challenges of running a business in our region.
But we don't stop at stories. Every episode delivers actionable business and marketing strategies you can implement immediately to accelerate your own growth. Whether you're a seasoned business owner or just starting your entrepreneurial journey, Marketing the 912 gives you the local insights and proven tactics you need to succeed in South Georgia's unique market.
Marketing the 912
Is Your Advertising Even Working?
Many businesses don’t really know if their advertising is working and become pessimistic about doing more.
Advertising is too important to do without a clear strategy and a way to measure the results. Whether you are investing in print, radio, TV, digital or just social media, understanding the return on investment (ROI) is important.
In this episode we offer 7 tips to measure results of your marketing and advertising.
An article is also available here: https://jdelsurmarketing.com/is-your-advertising-even-working/