Marketing the 912
Welcome to Marketing the 912 – the podcast built specifically for South Georgia's thriving business community in Savannah, Bryan County, and Effingham County.
Each episode brings you candid conversations with local business owners, managers, and entrepreneurs who share their real-world experiences navigating the exciting opportunities and inevitable challenges of running a business in our region.
But we don't stop at stories. Every episode delivers actionable business and marketing strategies you can implement immediately to accelerate your own growth. Whether you're a seasoned business owner or just starting your entrepreneurial journey, Marketing the 912 gives you the local insights and proven tactics you need to succeed in South Georgia's unique market.
Marketing the 912
Marketing the 912: Growth in South Georgia
Welcome to Marketing the 912 where we focus on the south Georgia area and provide marketing insight and interviews with local leaders and business owners.
In this episode of Marketing the 912, Jan Southern discusses the significant growth occurring in South Georgia and how local businesses can leverage this opportunity through effective marketing strategies.
Emphasizing the importance of targeted marketing, understanding the audience, and creating a welcoming environment for newcomers, Jan outlines several key strategies for business growth. She highlights the necessity of having a solid marketing plan, being open to change, and utilizing both online and offline marketing channels to reach potential customers.
The conversation also touches on the value of community involvement and collaboration among local businesses to enhance visibility and engagement.
Takeaways
Growth in South Georgia presents a unique opportunity for businesses.
Targeted marketing is essential in a crowded market.
A solid marketing plan can significantly improve business efficiency.
Understanding your audience leads to more effective marketing strategies.
Brand identity and messaging are crucial for standing out.
An omnichannel approach is necessary to reach potential customers.
Creating a welcoming environment for newcomers can enhance customer loyalty.
Collaboration with other businesses can expand reach and visibility.
Community involvement is key to building local relationships.
Email marketing remains a powerful tool for customer engagement.