Marketing the 912
Welcome to Marketing the 912 – the podcast built specifically for South Georgia's thriving business community in Savannah, Bryan County, and Effingham County.
Each episode brings you candid conversations with local business owners, managers, and entrepreneurs who share their real-world experiences navigating the exciting opportunities and inevitable challenges of running a business in our region.
But we don't stop at stories. Every episode delivers actionable business and marketing strategies you can implement immediately to accelerate your own growth. Whether you're a seasoned business owner or just starting your entrepreneurial journey, Marketing the 912 gives you the local insights and proven tactics you need to succeed in South Georgia's unique market.
Marketing the 912
Marketing the 912: How AI Is Changing Marketing for Small Businesses in South Georgia
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AI is changing the way customers find local businesses, and small business owners in South Georgia need to adapt. In this episode of Marketing the 912, Jan Southern shares practical marketing advice on how to improve your visibility in AI search results, strengthen your Google Business Profile, and make sure your website and social media are working together.
Drawing on 35 years of marketing experience and her work with businesses across Pooler, Effingham, Bryan County, and the Savannah area, Jan explains why clarity, trust, and consistency matter more than ever. She also breaks down simple action steps business owners can take right now to improve their marketing foundation.
In this episode, you’ll learn:
- How AI is changing local search and customer discovery
- Why your Google Business Profile matters more than ever
- What your website needs in order to support AI visibility
- How social media has shifted from social media to interest media
- Why clear messaging beats flashy marketing
- What to fix before spending money on ads
If you own a business in Savannah, Pooler, Effingham County, Bryan County, or anywhere in South Georgia, this episode will help you understand what to update now so your marketing keeps working.
Learn more about J. DelSUR Marketing here:
https://jdelsurmarketing.com
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